By Carl Ariya
There are many ways to promote your services as a realtor. In many cases, you probably have established a name for yourself in the area, and just need a little extra push. This push will get you the audience you want, increase your listings, and get you more buyers and sellers.
Social media is a great way to get this push, and boost your business with access to a much larger audience than usual. However, this requires some level of planning and a solid strategy in place. Here are a few social media marketing ideas to help meet your goals and go beyond.
Draft a social media marketing plan
The first thing you should do is draft a social media marketing plan. This will help you keep everything in order, and market your realtor business in the best way possible. Start with some research into what your target audience is.
Take a look at real estate sales in your area, as well as your own previous deals. Then, do your research into what platforms work with your target demographics. Once you have these target demographics, set a budget for each platform and plan out your posts. This will help you streamline the whole process.
Optimize your social media profiles
Before you post anything, you need to get your social media profiles in good shape. Check if all your information is updated, and double check your profile photos and descriptions as well. Add your areas of service and mention where you post your listings in these profiles.
In addition, get your brand identity in order, and implement a similar theme across your social media pages. This will make you look more professional and will help you get more customers. When your social media profiles are optimized, your posts are more likely to succeed.
Share educational content
You should aim to educate your audience so that you can build a relationship with them. Regularly share posts which cover important issues and terms in real estate. This will establish you as an authority, and build audience trust.
In addition, these posts will increase your follower count. This is because people will be on the lookout for more educational posts. So, get a few of these ready for all your platforms. You can even encourage people to ask questions in comments or inbox you for more engagement and further planning.
Create attractive visuals
Visuals play a key role in the success of your social media marketing strategy. So, focus on making your posts as appealing and attractive as possible. Look at what works for each platform and work out your text to imagery ratio accordingly.
Also, decide on a color scheme and a coherent theme for all your social media pages. Once you have this pinned down, you can create a variety of posts. You should use the real estate templates on PosterMyWall to make your posts and save a few templates to a dedicated folder. Then, you can even share your posts directly to platforms like Instagram, TikTok, and Facebook.
Focus on engaging posts
Your posts should not just state simple facts or your listings. Make these as engaging as you can. This can be done by using fun imagery, well-made educational posts, and a variety of post types. Simply posting similar content won’t work. Instead, post a variety of content, including text posts, images, videos, and more.
Engage with your audience by using personalized language. Tell them the benefits of using your realtor services, and share success stories as well. Try to look into various hooks in your captions that will pull your audience in. Also share virtual property tours, and behind-the-scenes videos.
Actively interact with your audience
This is one of the most essential aspects of social media. You should involve your audience in your posts. From time to time, put up posts where you ask your followers to ask any questions they want answered about real estate. In addition, also go live regularly, and let people know about the real estate market and what to watch out for.
This interaction will not only increase follower counts, but also establish your reputation in the area. People will feel appreciated and be more likely to close their next real estate deals with you. Then, you can even highlight your customers, depending on their consent and comfort level.
Use inbuilt social media platform tools
Often, people tend to overlook how easy social media platforms have made marketing. Most of them have some great inbuilt tools you should make full use of. From audience targeting suggestions to advertising tools, there’s a lot you can explore.
In addition, these tools even help you create the best tools possible and conduct marketing research. So, delve into these fully and make good use out of them.
In conclusion, there are many ways you can market your realtor business on social media. You just need to plan things in advance and do your research well for the best results.
